Deployment Year

2026

Core Capabilities

Guerilla Orchestration, AR Integration

Vertical

Hospitality // Visit

SYS.ARCHIVE // DEPLOYED

STATUS: 200 OK

Breaking the Sound Barrier: 100% Sell-Through Velocity for 50k Units

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Problem Statement

Executing a bilingual guerilla campaign to achieve 100% sell-through velocity within a 12-hour deployment window for a massive 50k unit festival launch.

12HDeployment Window
100%Sell-Through Velocity
50KUnit Volume
GlobalAR Node Triggers

The 'Sound Barrier' Protocol

01

Augmented Reality Nodes

02

Bilingual Guerilla Orchestration

03

Underground Street-Art Triggers

We integrated digital AR nodes with physical street-art triggers across Montreal, creating a scavenger-hunt hype cycle that resulted in a total sell-out in record time.

Production & Motion Assets

A masterclass in high-velocity deployment. They didn't just sell tickets; they integrated the city into the experience.

L. Thorne

Operations, Cyberk