Deployment Year

2025-2026

Core Capabilities

Social SEO, Short-Form Video, PR

Vertical

Hospitality // Visit

SYS.ARCHIVE // DEPLOYED

STATUS: 200 OK

From 'Hidden' to 'Booked Out': Scaling an Old Montreal Speakeasy via Social SEO

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Problem Statement

An elite speakeasy in Old Montreal was a 'hidden gem' staying too hidden from the high-spending tourist demographic.

4.8MCumulative Video Reach
+420%Direct Booking Increase
1.2KUGC Content Volume
22 DaysWaitlist Average

The 'Exclusivity' Algorithm

01

Viral 'Mystery' Content Hooks

02

Micro-Influencer Seeded PR

03

Instagram-First SEO

We built a visual narrative around 'The Hunt.' By generating content that triggered the algorithm, we put the restaurant on the 'Montreal Bucket List' for thousands.

Production & Motion Assets

They turned our quiet bar into the most talked-about spot in the city in under 60 days.

C. Lefebvre

Owner, Le Petit Secret