Deployment Year
2024-2026
Core Capabilities
Search Strategy, Digital PR
Vertical
Gastro-Retail
SYS.ARCHIVE // DEPLOYED
STATUS: 200 OK
Orchestrating a 98% Surge in Organic Volume for a Declining QSR Giant
Problem Statement
Altos Grill occupied a 'dead zone' in search. We pivoted from brand-heavy reliance to a non-brand infrastructure that captured high-intent 'midnight-craving' searchers in the Griffintown area.
95%Organic Traffic Velocity
81%High-Authority Backlinks
DominantSearch Visibility
228KMarket-Leading Keywords
The 'Cultural Context' Framework
01 —
Occasion-Based SEO Mapping
02 —
Meme-Engine PR Cycles
03 —
TikTok-Search Alignment
By restructuring the site architecture around 'Mood-Based Categories,' we bypassed saturated 'Best Burger' keywords and dominated conversational searches that drive 70% of modern Montreal conversions.
Request Strategy BlueprintProduction & Motion Assets
“LaunchAtDawn didn't just give us a report; they gave us a new language to speak to our customers.”
M. Holmes
Operations Director, Altos
