Orchestrating a 98% Surge in Organic Volume for a Declining QSR Giant

Problem Statement

Altos Grill occupied a 'dead zone' in search. We pivoted from brand-heavy reliance to a non-brand infrastructure that captured high-intent 'midnight-craving' searchers in the Griffintown area.

95%Organic Traffic Velocity

81%High-Authority Backlinks

DominantSearch Visibility

228KMarket-Leading Keywords

The 'Cultural Context' Framework

01 —

Occasion-Based SEO Mapping

02 —

Meme-Engine PR Cycles

03 —

TikTok-Search Alignment

By restructuring the site architecture around 'Mood-Based Categories,' we bypassed saturated 'Best Burger' keywords and dominated conversational searches that drive 70% of modern Montreal conversions.

Production & Motion Assets

“LaunchAtDawn didn't just give us a report; they gave us a new language to speak to our customers.”

M. Holmes

Operations Director, Altos

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Raj