Marketing ROI Calculator
See the real return on your marketing spend — ROI, ROAS, cost per lead and profit, instantly.
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Talk to UsROI, ROAS and cost per lead — the three numbers that tell you if marketing is working.
Too many businesses judge marketing by vanity metrics — impressions, clicks, followers. This ROI calculator cuts through to what actually matters: how much you spent, how much revenue came back, and what each lead cost you. Punch in your spending, leads, and revenue, and it returns ROI, ROAS, and cost per lead in real numbers.
Marketing ROI answers the oldest question in the business: is this channel paying for itself? ROAS tells you how aggressively you can scale an ad channel, and cost per lead reveals whether you're paying market rates to acquire customers.
ROI vs ROAS — know the difference
ROI is return on total investment — everything you put in — and it's what owners care about. ROAS is narrower: revenue per ad dollar, the number media buyers optimize. This calculator shows both plus profit.
Where the numbers come from
Positive ROI means a channel funds itself. Cost per lead under your customer lifetime value means you can afford to scale. Use these outputs to kill losing channels and pour budget into winners.
Frequently asked questions
What is marketing ROI?
Marketing ROI is the return you get from marketing spend, usually expressed as a percentage or ratio. It tells you whether what you put into a channel came back as revenue or profit.
What is ROAS?
ROAS is return on ad spend — the revenue generated per dollar spent on advertising. A ROAS of 4:1 means every ad dollar produced four dollars of revenue.
What's a good cost per lead?
It depends entirely on your industry and margins. A lead is only "good" if it's below your average customer lifetime value with room to profit — which is why the calculator pairs cost per lead with revenue and profit.
Is SEO ROI really measurable?
Yes — with the right setup. Track keywords, rank, and conversions over time, and attribute appointments and revenue to organic traffic. Our attribution software does exactly that across AI, social, and search channels.