The story behind Launch at Dawn.
We help local businesses win customers who never touch Google — by getting recommended in ChatGPT, Gemini, Claude, and Perplexity. Everything a writer, podcaster, or producer needs is below.
Launch at Dawn is an AI-visibility agency and SaaS that helps local businesses get recommended by AI assistants — ChatGPT, Google's Gemini, Claude, and Perplexity. We run live engine checks, fix the technical gaps (schema, llms.txt, content alignment), and track scores every week. Traditional SEO gets you ranked on a page; AI visibility gets you named in the answer people read instead. Use it as-is, or ask us to trim it to a paragraph.
4
AI engines tracked live
Weekly
Auto-rescans of tracked businesses
0-100
AI visibility score range
99+
Free guides on AI visibility & GEO
Company facts
Founded
2026
Category
AI visibility / generative engine optimization (GEO)
Product
SaaS platform tracking brand mentions across ChatGPT, Gemini, Claude & Perplexity
Free tools
AI vision checker, live multi-engine answers, website grader & more
Logo & brand assets
Primary lock-up
Launch at Dawn
Brand color: #F95D0A · Background: #050505 · Wordmark: white on dark, black on light. For a vector SVG or transparent PNG of the mark, use the contact form and mention “logo request”.
Clear space
Keep a margin around the lock-up equal to the height of the flame mark on all sides.
Minimum size
Never display the wordmark smaller than 120px wide in digital or 25mm in print.
On color
Use the white or black version on brand backgrounds. The orange flame mark can sit on dark, white, or brand-orange surfaces.
Do not
Don't stretch, recolor, add effects, or place the mark on busy photography without a solid backdrop.
Spokespeople & expertise
Our team can speak to AI search as it happens — not just theories. Commentary, case studies, and live demos available on: why AI engines recommend some businesses and not others, the practical GEO playbook (structured data, llms.txt, entity consistency, extractable content), measurement of AI referral traffic, and original data pulled from live engine checks.
Contact for press
For interviews, data, or brand assets, use the contact page and note the request is for press. Typical response time is one business day.
Journalist FAQ
What is Launch at Dawn?
Launch at Dawn is an AI-visibility agency and SaaS that helps local businesses get recommended by AI assistants — ChatGPT, Google's Gemini, Claude, and Perplexity. We run live engine checks, fix the technical gaps (schema, llms.txt, content alignment), and track scores every week.
Where is Launch at Dawn based?
Launch at Dawn serves businesses across Canada and internationally. Coverage focuses on local businesses whose customers increasingly ask AI engines 'who's best near me' instead of running a Google search.
What topics can a Launch at Dawn spokesperson cover?
AI visibility and generative engine optimization (GEO), how ChatGPT and Perplexity recommend local businesses, schema and structured data, llms.txt, AI referral traffic, and how brands win recommendations in AI search. We also share original data from live engine checks.
How can media verify Launch at Dawn's AI visibility claims?
Run a live check yourself at /tools/ai-visibility-checker or use the free Ask AI Live tool, which queries ChatGPT, Gemini, Claude, and Perplexity side by side. Our llms.txt and public leaderboard also surface real tracked scores for opted-in brands.
Can I interview or quote the founder?
Yes — reach out via the contact page or the press email in this kit. We're happy to share founder bios, headshots, and original research for articles, podcasts, and reports on AI search.