Launch At Dawn
Complete Guide to
AI Visibility Tracking
Everything you need to know about getting your brand discovered, recommended and cited by AI — explained feature by feature, tab by tab.
Why AI Visibility Matters
Over 100 million people ask AI for recommendations every day. When a buyer types “best marketing agency near me” into ChatGPT, the AI names a few brands and skips the rest. Unlike Google, there’s no page 2. You’re either in the answer or invisible.
Traditional SEO optimized for blue links. AI Answer Optimization (AEO) optimizes for the answer itself — structured data, clear citations, and the exact language AI uses to describe you.
Buyers use AI
72%
start with AI, not Google
Brands per answer
3-5
AI recommends only a few
If you're absent
0%
zero chance of being chosen
Launch At Dawn shows you exactly where you stand — which prompts mention you, which don’t, who’s winning instead, and what to fix. Then the agent loop fixes it for you.
This guide covers every feature across all plans. Use the sidebar navigation to jump to any section. Each feature shows what it does, how to use it, and which plan includes it.
Getting Started
Create your account
Go to www.launchatdawn.com and click Start Free Scan. Sign up with email — no credit card required. The free plan gives you 1 site, 10 prompts, and weekly scans to test the waters.
After signing up, you land on your dashboard. It starts empty — that's normal. The next step is adding your business.
Use a work email if you plan to upgrade later. It makes team sharing easier.
Add your business
Enter your business name and website URL. Our AI classifier auto-detects your category (plumber, dentist, law firm, SaaS, etc.), suggests 10 buyer-intent prompts your customers actually type, and identifies your top competitors.
The classifier scrapes your site's title, meta description, H1 tags, and JSON-LD schema to understand what you do. It then generates natural questions like 'who's the best plumber in Vancouver?' — not generic keywords.
You can edit, add, or remove prompts anytime from the Prompts tab. The Smart Builder lets you type a topic and generates 5-10 natural buyer-intent questions.
Run your first scan
Hit Scan Now. Launch At Dawn asks your prompts to ChatGPT, Gemini and Perplexity, stores every answer verbatim, and runs AI analysis on each response. You'll see results in about 2 minutes.
Each prompt is asked to each model. For example, if you have 10 prompts and 3 models, that's 30 individual AI queries. Each response is stored word-for-word so you can see exactly what AI said about you.
Free plan scans weekly. Starter scans daily. Pro and Growth scan daily with priority. Agency gets real-time.
Understand your score
Your AI Visibility Score (0-100) measures how often AI recommends you across all prompts and models. Below it, a plain-English verdict explains what's helping and hurting.
The score is calculated from: mention rate (how often you're named), average position (where you appear in the list), sentiment (how positively AI describes you), and citation quality (how authoritative the sources are).
A score of 50+ is decent. 70+ is strong. 85+ means you're dominating your category. Track the trend, not just the number.
Visibility
68%
↑ 12 this month
Avg Position
2.3
out of 5 listed
Mention Rate
74%
of prompts
Sentiment
Positive
score 78/100
Citations
12
unique domains
↑ Example KPI cards from the Overview tab
Overview Dashboard
The Overview tab is your command center. It gives you a complete snapshot in one screen.
Verdict
“You’re mentioned in 68% of AI responses but ranked behind Competitor A in 3 key prompts.”
Plain-English diagnosis — no jargon, no charts to decode. Written for business owners, not data scientists.
Root Cause
“Missing FAQ schema and review citations. Competitor has 3x more structured data.”
AI analyzes why rivals beat you — not just that they do. This becomes your action plan.
What’s on this tab
KPI Cards
Visibility %, avg position, mention rate, sentiment, citations — all at a glance.
Verdict + Root Cause
AI-written explanation of what's helping and hurting your score.
Recent Alerts
Score drops, new competitors, hallucination flags — right on the overview.
Topic Mini-Grid
Top prompt categories visualized — see where you're strong at a glance.
Share of Recommendation
Pie chart of who AI names most in your category.
Quick Actions
One-click links to run a scan, view Fix Kits, or check alerts.
Pin the Overview tab as your landing page. Check it every morning — the verdict updates after every scan.
Prompts & Visibility Scores
The Prompts tab lists every buyer-intent question you’re tracking. Each prompt gets its own visibility score, average position, and sentiment reading across all AI models.
Example prompt table
Key features
Entity Classification
freeEach prompt is classified as brand (mentions your name), category (generic search), or competitor (rival names). This tells you which prompts you own vs. need to win.
CHANGED Badge
freeWhen a prompt’s score shifts between scans, a CHANGED badge appears. Green = improvement. Red = decline. Drops of 5+ points trigger an alert.
Bulk Actions
starterSelect multiple prompts and run batch scans, export to CSV, or generate Fix Kits for all selected prompts at once. Saves hours on large prompt lists.
Smart Builder
freeType a topic and it generates 5-10 natural buyer-intent questions. “HVAC repair” becomes “Who fixes furnaces in Vancouver?” — real questions, not keywords.
Start with 10 prompts on the free plan. Add more as you upgrade. The sweet spot is 20-30 prompts covering brand, category, and competitor terms.
Head-to-Head Competitor Analysis
The Head-to-Head tab shows exactly who wins each prompt and why. It compares your brand against every competitor AI mentions — side by side, prompt by prompt.
Example rival comparison
Lost Deals
starterFor each prompt where a competitor wins, AI generates a one-sentence explanation: “Competitor A has 47 Google reviews and explicit pricing — your page has neither.”
Root-Cause Analysis
starterSelect a rival and AI analyzes why they beat you — missing schema, fewer citations, no reviews, weak copy. This becomes your Fix Kit priority list.
Win/Loss Timeline
proSee how the competitive landscape shifts over time. Which rivals are gaining ground? Which are falling? Click any point to see the exact AI responses.
Comparison Drawer
starterClick any rival to open a side-by-side comparison: your score vs theirs, your mentions vs theirs, your citations vs theirs. Everything in one view.
Sources & Citations
AI doesn’t make things up from thin air — it reads specific websites and cites them. The Sources tab shows which domains AI references when talking about your industry, and whether your site is one of them.
Example source ranking
Citation Gap Score
freeHow many of AI’s top-cited sources mention competitors but not you. High gap = you’re missing from the conversations that matter.
Source Influence Ranking
freeNot all citations are equal. Yelp carries more weight than a random blog. This ranking tells you which sources to prioritize for outreach.
Outreach Pipeline
starterA kanban board of sources to contact — claim your Clutch profile, update Yelp, pitch a guest post. Track progress per source.
The Citation Gap Score is one of the most actionable metrics. If your top 3 sources all cite competitors but not you, that’s your #1 priority fix.
Trends & Historical Data
The Trends tab shows how your visibility changes over time. Every scan creates a snapshot — you can see the 30-day trajectory, compare across models, and track competitor movements.
Visibility Trend — 30 days
Model Comparison
freeYour visibility might be 85% on ChatGPT but only 40% on Perplexity. Model comparison bars show where you’re strong vs weak — fix the right model first.
Competitor Overlay
starterToggle competitor lines on the chart. See if they’re climbing while you’re flat. Click any data point to see the exact AI responses from that day.
Share of Voice
proPie chart showing what % of all AI recommendations in your category go to you vs each competitor. The number that matters most to your board.
Scan History
freeEvery scan is stored. Browse past scans, compare results side-by-side, and see exactly what changed between any two dates.
Alerts & Notifications
Launch At Dawn monitors your scores between scans and fires alerts when something changes. You’ll know about score drops, new competitors, hallucinations, and milestones before you even log in.
Alert Types
- Score Drop — visibility fell >5 points
- New Competitor — new brand in your category
- Competitor Move — rival’s score jumped
- Answer Flip — AI changed its recommendation
- Hallucination — AI said something false about you
- New Citation — new source referencing you
- Milestone — you hit a score threshold
- Scan Failure — a model timed out or errored
Notification Channels
starter- Email Digest — daily or weekly summary
- Slack — connect workspace, get alerts in a channel
- Webhook — send alerts to your own system
- In-App — always visible in the Alerts tab
Set up Slack alerts for score drops of 5+ points. These are usually fixable within a week if you act fast.
Actions & Fix Kits
Every gap has a fix. The Actions tab turns analysis into action — Fix Kits generate ready-to-paste code, the AI Fix Assistant answers questions, and the 30-day roadmap prioritizes what to do first.
FAQ Section Fix Kit
Prompt: “best marketing agency near me”
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What services do you offer?"
}
]
}
What Fix Kits Generate
free- • FAQ Schema — JSON-LD structured data
- • llms.txt — tell AI crawlers what to say
- • Meta Tags — title, description, OpenGraph
- • FAQ Pages — copy-ready FAQ sections
- • Service Pages — buyer-intent landing drafts
Score Simulator
starterBefore implementing a fix, see the projected impact. “If I add FAQ schema, my score goes from 68 to 76.” Prioritize the highest-ROI fixes first.
AI Fix Assistant
starterAsk questions about your data in plain English. “Why am I losing to Competitor A?” — get a detailed answer with specific action items.
30-Day Roadmap
starterA prioritized checklist ranked by impact. Week 1: FAQ schema. Week 2: meta tags. Week 3: service page. Week 4: citations. Each item links to its Fix Kit.
Action Lifecycle
freeEvery action has a status: To Do → In Progress → Done. Track what you’ve implemented and what’s still pending.
Experiment Tracker
proTrack A/B tests: “Added FAQ schema on Jan 15. Score went from 68 to 76 in 7 days.” See which fixes actually moved the needle.
Agent Analytics & Repo Agent
The Agents tab shows which AI crawlers are reading your site, how often, and which pages they learn from. It also houses the Repo Agent — our GitHub/GitLab/Bitbucket integration that opens pull requests with your fixes.
Crawler Heatmap
Crawler Heatmap
freeVisual grid showing which pages each AI crawler (GPTBot, PerplexityBot, Google-Extended) has visited. Red = never crawled. Green = recently crawled.
Block Warnings
freeIf robots.txt or Cloudflare rules accidentally block AI crawlers, you’ll see a warning. One misconfigured rule can make you invisible to all AI.
Top Referral Landing Pages
starterWhich pages on your site get the most AI crawler traffic. If your homepage is the only page being read, AI doesn’t know about your services.
Integration Snippet
starterA single <script> tag to add to your site. Enables referral tracking — see which AI platforms send visitors to your site.
Repo Agent
starterConnect your GitHub, GitLab or Bitbucket repo. When a Fix Kit is approved, the agent creates a branch, applies the changes (schema, meta tags, llms.txt), and opens a pull request. You review and merge.
If your most important page shows red on the crawler heatmap, that’s why AI doesn’t mention it. Add the page to your sitemap and check robots.txt isn’t blocking GPTBot.
Chats & AI Conversations
The Chats tab stores every AI conversation verbatim — the exact prompts, the exact answers, and which brands were mentioned. It’s your evidence library.
What You’ll See
- • Full prompt text and AI response
- • Which model answered (ChatGPT, Gemini, Perplexity)
- • Brands mentioned and their positions
- • Citations referenced by the AI
- • Timestamp and scan batch
- • Proof pack link for sharing with team
Actions
free- • Search — find any conversation by keyword
- • Filter — by model, date, sentiment, or brand
- • Export CSV — download raw data for analysis
- • Export PDF — shareable report format
- • Pin — save important conversations
- • Highlight brands — your brand in orange
Pin conversations where AI hallucinated about your business. These are evidence for support tickets and for Fix Kits that correct the narrative.
Insights & Reports
The Insights tab turns raw data into actionable intelligence. Five tools help you understand business impact, create board-ready reports, and plan content strategy.
ROI Calculator
starterProjects revenue impact of improving your score by 10, 20, or 30 points. Shows competitor gap analysis and market position. Configurable inputs for your industry.
Executive Report
proBoard-ready report with key metrics, trend charts, competitor landscape, and recommendations. Print-to-PDF with one click.
Competitor Opportunity Radar
starterIdentifies competitors you can overtake, vulnerability scores, lost prompts you can win, and topics where rivals are falling.
Content Gap Advisor
starterShows missing topics, generates blog briefs for each gap, analyzes content types (blog vs landing page vs FAQ), identifies rising topics.
Sales Playbook
growthWin rate dashboard, comparison sheets per competitor, AI Preference Scores, talk tracks, objection handlers, proof points. Export to text or clipboard for your sales team.
Settings & Billing
The Settings tab controls scan cadence, integrations, branding, and billing.
Scan Cadence
Free: weekly. Starter: daily. Pro: daily priority. Growth: real-time. Agency: real-time with custom models.
API & Looker Token
Generate API keys for programmatic access. Looker token for data warehouse integration. All tokens encrypted server-side.
White-Label Branding
agencyCustom logo, colors, and domain for agency clients. Your clients see your brand, not ours.
Billing
Manage subscription, update payment method, view invoices. Stripe-powered. Cancel anytime — no contracts.
The Agent Loop
Most analytics tools stop at dashboards. Launch At Dawn goes further — it writes the fixes for you. The agent loop is a continuous cycle that detects gaps, generates fixes, applies them, and measures the impact.
Detect
Scan finds gap
→📝Generate
Fix Kit created
→🔀PR / Draft
Repo or WordPress
→👤Approve
You review
→📈Score lifts
Re-scan confirms
Step 1: Detect Gaps
Every scan analyzes your responses for missing schema, weak citations, competitor advantages, and hallucination risks. The AI identifies the highest-impact gaps first.
Step 2: Generate Fix
Fix Kits produce ready-to-paste artifacts: JSON-LD schema, FAQ sections, llms.txt, meta tags, and service page drafts. Each kit is tailored to your specific gap.
Step 3: Apply
For code repos: agent creates a branch, applies changes, opens a PR. For WordPress: creates a draft page. For manual: copy-paste the snippet. Nothing goes live without your approval.
Step 4: Measure
Re-scan after fixes deploy. The trends chart shows the lift. You see exactly which fix moved the needle — and which didn’t.
Human in control
The agent does the work. You approve. Nothing goes live without your review. This is the key difference between Launch At Dawn and every other tool — we don’t just tell you what to do, we do it for you. And you decide when it’s ready.
Plans & Pricing
Start free. Upgrade when you’re ready. All plans include the core platform — the difference is scan frequency, number of sites, and agent capabilities.
| Plan | Price | Sites | Prompts | Scans | Key Features |
|---|---|---|---|---|---|
| Free | $0 | 1 | 10 | Weekly | Fix Kits · Evidence · Basic alerts · Smart Builder · Crawler heatmap |
| Starter ⭐ | $49/mo | 1 | 25 | Daily | Repo agent PRs · WP drafts · Reports · Slack alerts · Score simulator · Lost deals |
| Pro | $99/mo | 2 | 50 | Daily | Everything in Starter · Priority support · API access · Share of voice · Experiment tracker |
| Growth | Contact | 3 | Unlimited | Real-time | 40 countries · Unlimited agent loop · Sales playbook · Custom models |
| Agency | Contact | Unlimited | Unlimited | Real-time | White-label · API · Unlimited clients · Dedicated support · Custom integrations |
Growth and Agency are set up personally — email launchatdawn@gmail.com.
Frequently Asked Questions
How is this different from Google Search Console?
GSC tells you how you rank in Google. Launch At Dawn tells you how you appear in AI answers — ChatGPT, Perplexity, Gemini. These are different surfaces with different ranking factors. Most businesses need both.
Do I need to install anything on my website?
No. Launch At Dawn is a SaaS tool — you give us your URL and we do the rest. The optional tracking pixel is a single <script> tag for referral analytics, but it's not required for the core product.
Which AI models do you scan?
ChatGPT (GPT-4o), Gemini, and Perplexity by default. Growth and Agency plans add Claude and custom models. We're always adding more.
How accurate are the scores?
Scores are based on real AI responses — not estimates or proxies. We ask actual questions to actual AI models and analyze the verbatim answers. The score reflects how often AI recommends you across all tested prompts.
Can I track multiple locations?
Yes. Each location is a separate 'business' in the platform. Starter plans get 1 site, Pro gets 2, Growth gets 3, Agency gets unlimited. City-level prompts are generated automatically.
What's an llms.txt?
A standardized file (like robots.txt) that tells AI crawlers how to describe your business. It's placed at your-domain.com/llms.txt. Launch At Dawn generates it for you based on your actual data.
How does the repo agent work?
Connect your GitHub/GitLab/Bitbucket repo. When a Fix Kit is approved, the agent creates a branch, applies changes, and opens a PR. You review and merge — just like any other PR.
Is my data secure?
Yes. All API keys are encrypted with AES-256-GCM server-side. We never return secrets to the browser. Your scan data is stored in your Supabase project and never shared.
Can I cancel anytime?
Yes. No contracts, no fees. Your plan downgrades to Free at the end of your billing cycle. You keep all your data.
What happens when I run out of prompts?
Remove prompts you no longer need and add new ones. The limit is total active prompts per business, not a monthly cap.
How long does a scan take?
About 2 minutes for a full scan (10 prompts × 3 models). Free plan scans weekly. Starter and above scan daily. Growth and Agency get real-time scanning.
Can I export my data?
Yes. Export prompts, responses, and metrics as CSV or PDF from the Chats, Prompts, and Trends tabs. API access available on Pro and above.
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