Launch At Dawn
Complete Guide to
AI Visibility Tracking
Everything you need to know about getting your brand discovered, recommended and cited by AI — explained feature by feature, tab by tab.
Why AI Visibility Matters
Over 100 million people ask AI for recommendations every day. When a buyer types “best marketing agency near me” into ChatGPT, the AI names a few brands and skips the rest. Unlike Google, there’s no page 2. You’re either in the answer or invisible.
Traditional SEO optimized for blue links. AI Answer Optimization (AEO) optimizes for the answer itself — structured data, clear citations, and the exact language AI uses to describe you.
Buyers use AI
72%
start with AI, not Google
Brands per answer
3-5
AI recommends only a few
If you're absent
0%
zero chance of being chosen
Launch At Dawn shows you exactly where you stand — which prompts mention you, which don’t, who’s winning instead, and what to fix. Then the agent loop fixes it for you.
This guide covers every feature across all plans. Use the sidebar navigation to jump to any section. Each feature shows what it does, how to use it, and which plan includes it.
Getting Started
Create your account
Go to www.launchatdawn.com and click Start Free Scan. Sign up with email — no credit card required. The free plan gives you 1 site, 10 prompts, and weekly scans to test the waters.
After signing up, you land on your dashboard. It starts empty — that's normal. The next step is adding your business.
Use a work email if you plan to upgrade later. It makes team sharing easier.
Add your business
Enter your business name and website URL. Our AI classifier auto-detects your category (plumber, dentist, law firm, SaaS, etc.), suggests 10 buyer-intent prompts your customers actually type, and identifies your top competitors.
The classifier scrapes your site's title, meta description, H1 tags, and JSON-LD schema to understand what you do. It then generates natural questions like 'who's the best plumber in Vancouver?' — not generic keywords.
You can edit, add, or remove prompts anytime from the Prompts tab. The Smart Builder lets you type a topic and generates 5-10 natural buyer-intent questions.
Run your first scan
Hit Scan Now. Launch At Dawn asks your prompts to ChatGPT, Gemini and Perplexity, stores every answer verbatim, and runs AI analysis on each response. You'll see results in about 2 minutes.
Each prompt is asked to each model. For example, if you have 10 prompts and 3 models, that's 30 individual AI queries. Each response is stored word-for-word so you can see exactly what AI said about you.
Free plan scans weekly. Starter scans daily. Pro and Growth scan daily with priority. Agency gets real-time.
Understand your score
Your AI Visibility Score (0-100) measures how often AI recommends you across all prompts and models. Below it, a plain-English verdict explains what's helping and hurting.
The score is calculated from: mention rate (how often you're named), average position (where you appear in the list), sentiment (how positively AI describes you), and citation quality (how authoritative the sources are).
A score of 50+ is decent. 70+ is strong. 85+ means you're dominating your category. Track the trend, not just the number.
Visibility
68%
↑ 12 this month
Avg Position
2.3
out of 5 listed
Mention Rate
74%
of prompts
Sentiment
Positive
score 78/100
Citations
12
unique domains
↑ Example KPI cards from the Overview tab
Overview Dashboard
The Overview tab is your command center. It gives you a complete snapshot in one screen.
Verdict
“You’re mentioned in 68% of AI responses but ranked behind Competitor A in 3 key prompts.”
Plain-English diagnosis — no jargon, no charts to decode. Written for business owners, not data scientists.
Root Cause
“Missing FAQ schema and review citations. Competitor has 3x more structured data.”
AI analyzes why rivals beat you — not just that they do. This becomes your action plan.
What’s on this tab
KPI Cards
Visibility %, avg position, mention rate, sentiment, citations — all at a glance.
AI Overview Coverage
Percentage of prompts where Google AI Overview features your brand. Shown as a dedicated KPI card on the overview grid.
GA4 Traffic Card
When connected, shows total sessions, AI referral sessions, engaged sessions, and conversions from Google Analytics 4 — directly on your overview.
Verdict + Root Cause
AI-written explanation of what's helping and hurting your score.
Recent Alerts
Score drops, new competitors, hallucination flags — right on the overview.
Topic Mini-Grid
Top prompt categories visualized — see where you're strong at a glance.
Share of Recommendation
Pie chart of who AI names most in your category.
Quick Actions
One-click links to run a scan, view Fix Kits, or check alerts.
Pin the Overview tab as your landing page. Check it every morning — the verdict updates after every scan.
Prompts & Visibility Scores
The Prompts tab lists every buyer-intent question you’re tracking. Each prompt gets its own visibility score, average position, and sentiment reading across all AI models.
Example prompt table
Key features
Entity Classification
freeEach prompt is classified as brand (mentions your name), category (generic search), or competitor (rival names). This tells you which prompts you own vs. need to win.
CHANGED Badge
freeWhen a prompt’s score shifts between scans, a CHANGED badge appears. Green = improvement. Red = decline. Drops of 5+ points trigger an alert.
Bulk Actions
starterSelect multiple prompts and run batch scans, export to CSV, or generate Fix Kits for all selected prompts at once. Saves hours on large prompt lists.
Smart Builder
freeType a topic and it generates 5-10 natural buyer-intent questions. “HVAC repair” becomes “Who fixes furnaces in Vancouver?” — real questions, not keywords.
Start with 10 prompts on the free plan. Add more as you upgrade. The sweet spot is 20-30 prompts covering brand, category, and competitor terms.
Head-to-Head Competitor Analysis
The Head-to-Head tab shows exactly who wins each prompt and why. It compares your brand against every competitor AI mentions — side by side, prompt by prompt.
Example rival comparison
Lost Deals
starterFor each prompt where a competitor wins, AI generates a one-sentence explanation: “Competitor A has 47 Google reviews and explicit pricing — your page has neither.”
Root-Cause Analysis
starterSelect a rival and AI analyzes why they beat you — missing schema, fewer citations, no reviews, weak copy. This becomes your Fix Kit priority list.
Win/Loss Timeline
proSee how the competitive landscape shifts over time. Which rivals are gaining ground? Which are falling? Click any point to see the exact AI responses.
Comparison Drawer
starterClick any rival to open a side-by-side comparison: your score vs theirs, your mentions vs theirs, your citations vs theirs. Everything in one view.
Sources & Citations
AI doesn’t make things up from thin air — it reads specific websites and cites them. The Sources tab shows which domains AI references when talking about your industry, and whether your site is one of them.
Example source ranking
Citation Gap Score
freeHow many of AI’s top-cited sources mention competitors but not you. High gap = you’re missing from the conversations that matter.
Source Influence Ranking
freeNot all citations are equal. Yelp carries more weight than a random blog. This ranking tells you which sources to prioritize for outreach.
Outreach Pipeline
starterA kanban board of sources to contact — claim your Clutch profile, update Yelp, pitch a guest post. Track progress per source.
The Citation Gap Score is one of the most actionable metrics. If your top 3 sources all cite competitors but not you, that’s your #1 priority fix.
Trends & Historical Data
The Trends tab shows how your visibility changes over time. Every scan creates a snapshot — you can see the 30-day trajectory, compare across models, and track competitor movements.
Visibility Trend — 30 days
Model Comparison
freeYour visibility might be 85% on ChatGPT but only 40% on Perplexity. Model comparison bars show where you’re strong vs weak — fix the right model first.
Competitor Overlay
starterToggle competitor lines on the chart. See if they’re climbing while you’re flat. Click any data point to see the exact AI responses from that day.
Share of Voice
proPie chart showing what % of all AI recommendations in your category go to you vs each competitor. The number that matters most to your board.
Scan History
freeEvery scan is stored. Browse past scans, compare results side-by-side, and see exactly what changed between any two dates.
Alerts & Notifications
Launch At Dawn monitors your scores between scans and fires alerts when something changes. You’ll know about score drops, new competitors, hallucinations, and milestones before you even log in.
Alert Types
- Score Drop — visibility fell >5 points
- New Competitor — new brand in your category
- Competitor Move — rival’s score jumped
- Answer Flip — AI changed its recommendation
- Hallucination — AI said something false about you
- New Citation — new source referencing you
- Milestone — you hit a score threshold
- Scan Failure — a model timed out or errored
Notification Channels
starter- Email Digest — daily or weekly summary
- Slack — connect workspace, get alerts in a channel
- Webhook — send alerts to your own system
- In-App — always visible in the Alerts tab
Set up Slack alerts for score drops of 5+ points. These are usually fixable within a week if you act fast.
Actions & Fix Kits
Every gap has a fix. The Actions tab turns analysis into action — Fix Kits generate ready-to-paste code, the AI Fix Assistant answers questions, and the 30-day roadmap prioritizes what to do first.
FAQ Section Fix Kit
Prompt: “best marketing agency near me”
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What services do you offer?"
}
]
}
What Fix Kits Generate
free- • FAQ Schema — JSON-LD structured data
- • llms.txt — tell AI crawlers what to say
- • Meta Tags — title, description, OpenGraph
- • FAQ Pages — copy-ready FAQ sections
- • Service Pages — buyer-intent landing drafts
Score Simulator
starterBefore implementing a fix, see the projected impact. “If I add FAQ schema, my score goes from 68 to 76.” Prioritize the highest-ROI fixes first.
AI Fix Assistant
starterAsk questions about your data in plain English. “Why am I losing to Competitor A?” — get a detailed answer with specific action items.
30-Day Roadmap
starterA prioritized checklist ranked by impact. Week 1: FAQ schema. Week 2: meta tags. Week 3: service page. Week 4: citations. Each item links to its Fix Kit.
Action Lifecycle
freeEvery action has a status: To Do → In Progress → Done. Track what you’ve implemented and what’s still pending.
Experiment Tracker
proTrack A/B tests: “Added FAQ schema on Jan 15. Score went from 68 to 76 in 7 days.” See which fixes actually moved the needle.
Agent Analytics & Repo Agent
The Agents tab shows which AI crawlers are reading your site, how often, and which pages they learn from. It also houses the Repo Agent — our GitHub/GitLab/Bitbucket integration that opens pull requests with your fixes.
Crawler Heatmap
Crawler Heatmap
freeVisual grid showing which pages each AI crawler (GPTBot, PerplexityBot, Google-Extended) has visited. Red = never crawled. Green = recently crawled.
Block Warnings
freeIf robots.txt or Cloudflare rules accidentally block AI crawlers, you’ll see a warning. One misconfigured rule can make you invisible to all AI.
Top Referral Landing Pages
starterWhich pages on your site get the most AI crawler traffic. If your homepage is the only page being read, AI doesn’t know about your services.
Integration Snippet
starterA single <script> tag to add to your site. Enables referral tracking — see which AI platforms send visitors to your site.
Repo Agent
starterConnect your GitHub, GitLab or Bitbucket repo — works with Next.js, React, Vite, Astro and any git-based site. When a Fix Kit is approved, the agent creates a branch, applies the changes (schema, meta tags, llms.txt), and opens a pull request. You can also route LD AI generated content pages into the same flow: select "Publish to Git (PR)" on a draft and the page lands in your repo as a reviewable pull request (markdown page + FAQ schema). You review and merge.
Automation treats a connected repo as its first step. On the Automation tab, if no repo is connected you’ll see connect steps first and the weekly cycle stays paused until one is set. Once connected, auto-prep continues to draft work for review each week, and each approved draft can be published to your repo as a clean pull request via "Publish to repo as PR" — a two-step preview + confirm, on a scratch branch, so your default branch is never touched and nothing is ever pushed automatically.
If your most important page shows red on the crawler heatmap, that’s why AI doesn’t mention it. Add the page to your sitemap and check robots.txt isn’t blocking GPTBot.
Chats & AI Conversations
The Chats tab stores every AI conversation verbatim — the exact prompts, the exact answers, and which brands were mentioned. It’s your evidence library.
What You’ll See
- • Full prompt text and AI response
- • Which model answered (ChatGPT, Gemini, Perplexity)
- • Brands mentioned and their positions
- • Citations referenced by the AI
- • Timestamp and scan batch
- • Proof pack link for sharing with team
Actions
free- • Search — find any conversation by keyword
- • Filter — by model, date, sentiment, or brand
- • Surface filter — filter by Google AIO, ChatGPT, or Perplexity
- • Export CSV — download raw data for analysis
- • Export PDF — shareable report format
- • Pin — save important conversations
- • Comments — add notes to any scan response for your team
- • Highlight brands — your brand in orange
Pin conversations where AI hallucinated about your business. These are evidence for support tickets and for Fix Kits that correct the narrative.
Insights & Reports
The Insights tab turns raw data into actionable intelligence. Five tools help you understand business impact, create board-ready reports, and plan content strategy.
ROI Calculator
starterProjects revenue impact of improving your score by 10, 20, or 30 points. Shows competitor gap analysis and market position. When GA4 is connected, toggle “Use GA4 data” to auto-fill inputs from your real traffic — sessions, conversion rate, and AI referrals.
Executive Report
proBoard-ready report with key metrics, trend charts, competitor landscape, and recommendations. When GA4 is connected, includes a Traffic section showing sessions, AI referrals, engaged sessions, conversions, and computed rates. Print-to-PDF with one click.
Competitor Opportunity Radar
starterIdentifies competitors you can overtake, vulnerability scores, lost prompts you can win, and topics where rivals are falling.
Content Gap Advisor
starterShows missing topics, generates blog briefs for each gap, analyzes content types (blog vs landing page vs FAQ), identifies rising topics.
Sales Playbook
growthWin rate dashboard, comparison sheets per competitor, AI Preference Scores, talk tracks, objection handlers, proof points. Export to text or clipboard for your sales team.
Settings & Billing
The Settings tab controls scan cadence, integrations, branding, and billing.
Scan Cadence
Free: weekly. Starter: daily. Pro: daily priority. Agency: real-time with custom models.
Google Analytics 4
starterConnect your GA4 property to see real traffic data alongside visibility metrics. Requires adding our service account as a Viewer in your GA4 property. Shows sessions, engaged sessions, AI referrals, and conversions.
Multi-Run Averaging
starterRun each prompt 2-5 times per scan and average the results. LLM outputs are non-deterministic — multi-run averaging smooths out variance for more stable, reliable metrics.
API & Looker Token
Generate API keys for programmatic access. Looker token for data warehouse integration. All tokens encrypted server-side.
White-Label Branding
agencyCustom logo, colors, and domain for agency clients. Your clients see your brand, not ours.
Billing
Manage subscription, update payment method, view invoices. Stripe-powered. Cancel anytime — no contracts. Choose monthly or annual billing (2 months free) on the plans page.
Feature as a Case Study
Opt in to appear on our public Case Studies page with your real weekly visibility history (needs at least 2 weeks of scans). Adds a social-proof page built from your actual results — you control the label.
Refer & Earn
Share your personal scan link?ref code. Anyone who runs a free visibility check through it is credited to you, and you get a shareable referral link plus a referral count in your dashboard.
The Agent Loop
Most analytics tools stop at dashboards. Launch At Dawn goes further — it writes the fixes for you. The agent loop is a continuous cycle that detects gaps, generates fixes, applies them, and measures the impact.
Detect
Scan finds gap
→📝Generate
Fix Kit created
→🔀PR / Draft
Repo or WordPress
→👤Approve
You review
→📈Score lifts
Re-scan confirms
Step 1: Detect Gaps
Every scan analyzes your responses for missing schema, weak citations, competitor advantages, and hallucination risks. The AI identifies the highest-impact gaps first.
Step 2: Generate Fix
Fix Kits produce ready-to-paste artifacts: JSON-LD schema, FAQ sections, llms.txt, meta tags, and service page drafts. The LD AI content engine also generates full SEO pages (landing, article, FAQ, service, about) targeting prompts where AI doesn't mention you yet. Each artifact is tailored to your specific gap.
Step 3: Apply
For code repos: the agent creates a branch and opens a pull request — both fixes AND generated content pages (markdown + FAQ schema). The Automation tab needs a connected repo before it will run — until then it shows connect steps first. Each approved auto-prep draft can be published to your repo as a pull request with one explicit confirm. For WordPress: creates a draft page. For manual: copy-paste the snippet. Nothing goes live without your approval.
Step 4: Measure
Re-scan after fixes deploy. The trends chart shows the lift. You see exactly which fix moved the needle — and which didn’t.
Human in control
The agent does the work. You approve. Nothing goes live without your review. This is the key difference between Launch At Dawn and every other tool — we don’t just tell you what to do, we do it for you. And you decide when it’s ready.
Plans & Pricing
Start free. Upgrade when you’re ready. All plans include the core platform — the difference is scan frequency, number of sites, and agent capabilities. Prefer annual? The pricing page offers a monthly/annual toggle — annual billing is 2 months free on every paid plan.
| Plan | Price | Sites | Prompts | Scans | Key Features |
|---|---|---|---|---|---|
| Free | $0 | 1 | 10 | Weekly | Fix Kits · Evidence · Basic alerts · Smart Builder · Crawler heatmap |
| Starter ⭐ | $49/mo | 1 | 25 | Daily | AIO tracking · GA4 integration · Multi-run · Repo agent PRs · Automation (auto-prep + publish-to-repo PRs) · WP drafts · Reports · Slack alerts |
| Pro | $99/mo | 2 | 50 | Daily | Everything in Starter · Viewer role · Audit log · Comments · Priority support · API access · Experiment tracker |
| Agency | $299/mo | Unlimited | Unlimited | Real-time | 40 countries · Unlimited agent loop · White-label · API · 5 team seats · Viewer role · Audit log · Unlimited clients · Dedicated support |
Every paid plan is self-serve — upgrade anytime on the plans page. Choosing annual billing gives you 2 months free. Questions? Email launchatdawn@gmail.com.
Google AI Overview Tracking
Google AI Overviews (AIO) appear at the top of Google Search results when a user asks a question. They synthesize answers from multiple sources and display an AI-generated summary — often before any organic results. Tracking whether your brand appears in these overviews is critical for visibility.
What We Track
For each prompt, we detect whether a Google AI Overview exists, whether your brand is mentioned in it, what position you appear, and what source links are cited. This data feeds into your AIO Coverage KPI.
AIO Coverage KPI
A dedicated card on your Overview dashboard shows the percentage of prompts where Google AI Overview features your brand. Click it to jump to the Prompts tab and see exactly which prompts trigger AIO.
Surface Filter
On the Prompts tab, use the Surface filter to isolate Google AIO results. This lets you see visibility specifically within AI Overviews, separate from ChatGPT and Perplexity results.
Answer Drawer
AIO responses display with a blue border and a dedicated “Google AI Overview Answer” label. Source links cited in the overview are shown as clickable references below the answer.
Why AIO Matters
Google AI Overviews appear on an increasing number of search queries. If your brand is absent from these overviews, you lose visibility to the very first thing users see — even above traditional organic results. AIO tracking tells you exactly which prompts trigger an overview and whether you’re in it.
AIO data is available on Starter plans and above. The AIO engine uses SerpAPI to detect Google AI Overviews in real-time during each scan.
GA4 Traffic Integration
Connect your Google Analytics 4 property to see real traffic data alongside your AI visibility metrics. This bridges the gap between “AI recommends you” and “people actually visit your site.”
How to Connect
Get the service account email
Go to Settings → GA4 Integration in your dashboard. Copy the service account email address shown there.
Add as Viewer in GA4
In your Google Analytics admin, go to Property Access Management → Add Users. Paste the service account email and select the Viewer role. No other permissions needed.
Enter your Property ID
Back in Launch At Dawn, paste your GA4 Property ID (the number, not the name). Click Test Connection.
Data syncs automatically
We backfill 30 days of historical data on connect. After that, a daily cron job syncs new data at 07:00 UTC.
What You Get
Traffic Overview Card
On the Overview dashboard, see total sessions, AI referral sessions, engaged sessions, and conversions from the last 30 days — directly alongside your visibility KPIs.
Trends Overlay
The Trends panel overlays GA4 session data (blue) with AI-driven referrals (orange) on the same timeline. See how visibility changes correlate with actual traffic.
ROI Calculator Toggle
In the ROI Calculator, flip the “Use GA4 data” toggle to auto-fill inputs from your real traffic numbers instead of estimates. More accurate revenue projections.
Executive Report
The Executive Report includes a GA4 Traffic section with sessions, AI referrals, engaged sessions, conversions, and computed rates — board-ready data.
Fallback Banner
If GA4 is not connected, a blue banner on the Trends panel prompts you to connect. Once connected, the banner disappears and real data flows in.
GA4 integration requires the Starter plan or above. We only read data — we never modify your GA4 property. The service account email is unique to your Launch At Dawn account.
Team Seats & Viewer Role
Invite your team to collaborate on AI visibility. Agency plans include team seats with role-based access control — admins manage the workspace, members run scans and edit settings, and viewers get read-only access to dashboards.
Roles
Admin
Full access. Can invite/remove teammates, change roles, run scans, edit settings, and view all data. One admin per agency.
Member
Read-write access. Can run scans, edit prompts, view dashboards, and use Fix Kits. Cannot manage team or billing.
Viewer
Read-only access. Can view dashboards, trends, reports, and audit logs. Cannot run scans, edit settings, or modify data. Ideal for clients or stakeholders.
How to Invite
Go to Team Settings
From the sidebar, click Team. You'll see your current members, pending invites, and seat usage.
Enter email and select role
Type your teammate's email, choose Member, Admin, or Viewer from the dropdown, and click Invite.
They accept the invite
An email with a unique link is sent. Your teammate signs up (or logs in) and opens the link within 7 days. Their profile is automatically attached to your agency workspace.
Viewer Mode in Practice
When a Viewer logs in, they see a “read-only” badge in the sidebar. They can browse all dashboards, view trends, read reports, and check the audit log — but scan buttons are disabled and settings are inaccessible. This makes it safe to share dashboards with clients without risking accidental changes.
Agency plans include 5 seats by default. Need more? Upgrade to Agency Pro for 20 seats, or contact us for custom limits.
Multi-Run Averaging
LLM outputs are non-deterministic — the same prompt can produce different answers each time. Multi-run averaging runs each prompt multiple times per scan and averages the results, giving you more stable and reliable metrics.
The Problem
A single scan might show 60% visibility. Run it again 5 minutes later and it shows 72%. The difference isn't a real change — it's just LLM variance. This makes it hard to trust small changes.
The Solution
Run each prompt 2-5 times. Average the visibility, position, and sentiment scores. The result is a more stable baseline that smooths out variance and gives you confidence in the trend direction.
How to Enable
Go to Settings
From the business dashboard, open the Settings tab. Find the Multi-Run Averaging setting.
Select run count
Choose 2, 3, 4, or 5 runs per prompt. Default is 1 (single run). Higher counts take longer but produce more stable results.
Scan as usual
Hit Scan Now. The system runs each prompt N times, stores individual runs, and computes averaged metrics for your dashboard.
When to Use
Multi-run is especially useful when tracking small changes or comparing weeks. If your visibility moved from 65% to 68%, is that real or noise? With 3 runs, you can be confident. It's also valuable for high-stakes prompts where a single inaccurate response could skew your metrics.
Each additional run costs roughly the same as a single scan. On a Starter plan with 30 scans/day, running 3x uses 90 scan slots. Use multi-run selectively — for weekly deep-dives rather than every scan.
Audit Log & Comments
Track who did what and annotate scan responses with team comments. These features bring accountability and collaboration to your AI visibility workflow.
Audit Log
Every significant action is logged: scans run, settings changed, team members invited or removed, role changes, and more. The audit log shows:
Who
The email address of the person who performed the action.
What
The action type: scan.run, team.invite, role.change, etc.
When
Timestamp of the action, sorted newest first.
Details
Metadata like country code, overall score, or invite email — depends on the action type.
Team members and viewers can read the audit log. Only the service role (server-side) can write entries — users cannot tamper with the log.
Comments on Scan Responses
Any team member (Admin or Member) can leave a comment on a scan response. This is useful for:
- • Flagging hallucinated content for follow-up
- • Noting competitor moves for your team to investigate
- • Adding context: “We updated this page last week”
- • Tracking progress: “Fix Kit deployed, waiting for re-scan”
Who Can Comment
Admins and Members can add and delete their own comments. Viewers can read comments but cannot add new ones. Comments are tied to the scan response and persist across scans.
Use comments to create a running log of notable scan results. When reviewing the Executive Report, comments provide context that metrics alone can't convey.
AI Brand Intelligence
AI Brand Intelligence is a weekly monitoring service that tracks how ChatGPT, Gemini, and Perplexity describe your brand — and delivers a clean CEO-ready brief every Monday morning.
What It Tracks
Brand Mentions
How often each AI engine mentions your brand across 20+ prompts.
Competitor Tracking
See who AI recommends instead of you, with head-to-head comparison.
Sentiment Alerts
Get alerted when AI sentiment shifts — positive or negative.
Content Recommendations
AI tells you exactly what content to create to fill visibility gaps.
How to Set It Up
- Go to /brand-intelligence/start
- Enter your brand name, domain, and up to 5 competitors
- Enter the email where you want your weekly brief
- Your first scan runs within 24 hours
- Every Monday after, you get a new brief with score, competitor moves, and action items
Brand Intelligence is available on all plans. Free users get 1 brand with a basic scan. Pro users ($49/mo) get 5 brands with competitor tracking and weekly email. Growth ($149/mo) gets 15 brands with API access.
The Report
Each report includes:
- • Overall score (0-100) with letter grade
- • Per-engine breakdown (ChatGPT, Gemini, Perplexity)
- • Sentiment shift week-over-week
- • Competitor scores and AI recommendation flags
- • Prompt-by-prompt results with mention/recommendation status
- • Prioritized content gaps to fill
Every report gets a shareable URL at /brand-intelligence/[token] — share it with your board, your team, or your clients.
AI Visibility Grader
The AI Grader is a free, public tool that gives anyone an instant AI visibility score for their website. It's the top-of-funnel magnet that drives signups.
How It Works
- User enters their URL at
/grader - The system generates a deterministic score from the domain hash
- A tokenized report is created and stored in Supabase
- User sees their score with per-engine breakdown and action items
- The report is shareable via a public URL
Report Tabs
Overview
Overall score, grade, and per-engine breakdown.
By Engine
ChatGPT, Gemini, and Perplexity individual scores.
Prompts
Detailed prompt-by-prompt results with sentiment.
How to Fix
Prioritized action items to improve your score.
The Grader is free and requires no signup. It's the best way to drive new users into the platform. Every graded report links back to the full dashboard.
Embeddable Trust Badge
The Embeddable Trust Badge is a viral backlink engine. Users embed a badge showing their AI visibility score on their website — every badge links back to their public report.
Badge Types
Static Badge (Image)
A PNG image showing the current score. Best for footers and sidebars. No business ID needed.
Dynamic Badge (iframe)
Live embed that updates weekly with the latest score. Requires a business ID from the dashboard.
How to Get Your Badge
- Go to
/tools/badge - Choose your theme (dark, light, or auto)
- Choose your size (small, medium, or large)
- Optionally enter your business ID for a live dynamic badge
- Click "Copy embed code" and paste into your site
Shortcode (WordPress)
If you're using the WordPress plugin, use these shortcodes:
[ai_visibility_score]Static badge image with current score.
[ai_visibility_badge theme="dark"]Live, dynamic badge that updates weekly.
The badge is free for all users. Every badge embed is a backlink to your public report — driving traffic and SEO value.
WordPress Plugin
The WordPress Plugin brings AI visibility tracking directly into your WordPress admin. No need to leave your site to check how AI sees your brand.
Features
Dashboard Widget
See your AI visibility score directly in WP Admin.
1-Click Scan
Run a full scan from the admin panel — no leaving WordPress.
Auto-Badge
Automatically embed the trust badge in your footer.
Weekly Digest
Email summary of what changed and what to fix.
Installation
- Download the plugin from
/tools/wordpress - Upload to WordPress or install from the plugin directory
- Go to AI Visibility → Settings
- Enter your API key and Business ID from your Launch at Dawn dashboard
- Run your first scan!
The plugin is free. It connects to your existing Launch at Dawn account — no separate signup needed.
Restaurant AI Audit
The Restaurant AI Audit is a vertical-specific tool that shows restaurant owners exactly how AI recommends their business — and what to fix.
How It Works
- Go to
/audit/restaurants - Enter your restaurant name, city, and cuisine type
- We query 10+ restaurant-specific prompts across 4 AI engines
- See your score with restaurant-specific benchmarks
- Get competitor comparison and action items
Restaurant-Specific Prompts
The audit tests prompts that real diners use:
- • "best [cuisine] in [city]"
- • "where to eat in [neighborhood]"
- • "date night spots [city]"
- • "restaurants near me [city]"
- • "[restaurant name] reviews"
- • "best [cuisine] for groups [city]"
This is a lead generation tool. The audit is free and drives users to sign up for ongoing monitoring.
Competitor Teardown Email
The Competitor Teardown Email is a weekly automated report that shows exactly how AI recommends your competitors over you — and what to do about it.
What's Inside
Score vs Competitors
Side-by-side comparison of your AI visibility score against competitors.
AI Recommendation Quotes
Verbatim quotes from ChatGPT, Gemini, and Perplexity.
Sentiment Shift
How AI sentiment changed week-over-week.
Action Items
Top 3 prioritized fixes to close the gap.
How to Subscribe
- Go to
/teardown-email - Enter your business ID and email
- Receive your first teardown within 24 hours
- Every week after, get a new teardown with updated data
The teardown email is available on Pro ($49/mo) and above. It's included in the Brand Intelligence product.
LaunchAds — AI Ad Automation
LaunchAds is our second SaaS: an autonomous AI ad engine that writes your ad copy, generates images (and video), publishes campaigns straight to Meta, Google, TikTok and LinkedIn, and then runs an AI budget optimizer that scales your winners and pauses your losers — without you touching the platform every day.
Generate
AI writes headline + primary text + description, generates images (Replicate FLUX) and, on Growth+, video. All from your brand kit and one ad brief.
Publish
One click pushes a draft campaign to your connected Meta / Google / TikTok / LinkedIn ad account via the platform connector. External campaign IDs are stored back.
Optimize
The optimizer watches CTR, spend, and ROAS. It extends budget to profitable ads (+20% up to $1,000/day) and pauses losers after $200 of spend with no conversions.
LaunchAds lives under /launchads in the app. It is a separate product with its own plans — it does not share limits with the AI Visibility platform.
LaunchAds: Connect a Platform & Create a Campaign
Set your brand kit
In Settings, add your brand name, website, colors, fonts and tone. Every AI creative is generated from this kit so output stays on-brand.
Connect a platform
Open Connections. Meta supports one-click OAuth (authorise, pick your ad account, done). Google, TikTok and LinkedIn use a long-lived token you paste from their API console. Each plan limits how many platforms you can connect.
Create a campaign
In Campaigns, give it a name, objective (traffic, leads, conversions…), daily budget and start/end dates. Pick your connected ad account.
Generate creative
In Creative Studio, write a short brief. AI generates the headline, primary text and description (free via Groq), plus an image. Growth+ can generate video. Tweak and re-roll until you like it.
Publish or draft
Save as a draft to refine later, or Publish & Run to push it live to the platform. The external campaign/ad IDs are stored so analytics can pull back performance.
Free-AI reality
Ad text is truly free (Groq). Images cost ~$0.003 each (Replicate FLUX). Video has no free API — it runs ~$0.10–$0.30 per clip on Growth+. Generation counts are metered per your plan.
LaunchAds: The Autonomous Budget Optimizer
Every night a cron pulls your campaign metrics from each platform into daily analytics snapshots, then runs the optimizer. Its logic is transparent and conservative:
Under 100 impressions
Keep testing — not enough data yet. No action.
0 conversions after ≥ $200 spend
Pause this ad (a clear loser).
CTR ≥ 1.5% and profitable
Scale budget +20%, capped at $1,000/day.
ROAS below 0.5x
Pause the ad — it's spending faster than it returns.
Every decision is written to the optimization action log with a reason, so you can audit why an ad was scaled or paused. You stay in control — the optimizer never authors new ad copy, it only reallocates budget between your existing ads.
LaunchAds: Plans & Billing
LaunchAds is priced on plans plus a small platform fee on managed ad spend. AI generation is capped per plan.
| Plan | Price | Platforms | Campaigns | AI Gens | Spend Fee |
|---|---|---|---|---|---|
| Starter | $99/mo | 1 | 5 | 200 | 5% |
| Growth ⭐ | $299/mo | 3 | 20 | 1,000 | 4% · + video |
| Agency | $999/mo | 4 | 500 | 5,000 | 3% |
Check out under /launchads/billing. Platform ad spend itself is charged to you directly by the platform; the fee covers the analytics + optimizer infrastructure.
Frequently Asked Questions
How is this different from Google Search Console?
GSC tells you how you rank in Google. Launch At Dawn tells you how you appear in AI answers — ChatGPT, Perplexity, Gemini. These are different surfaces with different ranking factors. Most businesses need both.
Do I need to install anything on my website?
No. Launch At Dawn is a SaaS tool — you give us your URL and we do the rest. The optional tracking pixel is a single <script> tag for referral analytics, but it's not required for the core product.
Which AI models do you scan?
ChatGPT (GPT-4o), Gemini, and Perplexity by default. Growth and Agency plans add Claude and custom models. We're always adding more.
How accurate are the scores?
Scores are based on real AI responses — not estimates or proxies. We ask actual questions to actual AI models and analyze the verbatim answers. The score reflects how often AI recommends you across all tested prompts.
Can I track multiple locations?
Yes. Each location is a separate 'business' in the platform. Starter plans get 1 site, Pro gets 2, Growth gets 3, Agency gets unlimited. City-level prompts are generated automatically.
What's an llms.txt?
A standardized file (like robots.txt) that tells AI crawlers how to describe your business. It's placed at your-domain.com/llms.txt. Launch At Dawn generates it for you based on your actual data.
How does the repo agent work?
Connect your GitHub/GitLab/Bitbucket repo. When a Fix Kit is approved, the agent creates a branch, applies changes, and opens a PR. You review and merge — just like any other PR.
Can I publish LD AI content to my Next.js or React site?
Yes. On any content draft, choose Publish to Git (PR). The page is added to your repo as a safe markdown file (plus FAQ schema) on a scratch branch and opened as a pull request. Merge it to go live — the default branch is never touched. For WordPress sites, choose Publish to WordPress to create a draft page you approve.
Does automation need a connected repo?
Yes. The Automation tab treats a connected repo as its first step. When no repo is connected, it shows connect steps first and the cycle stays paused — auto-prep won’t run yet. Once connected, approved drafts can be published to your repo as pull requests with a single explicit confirm (Publish to repo as PR), on a scratch branch. Nothing is ever pushed automatically.
Is my data secure?
Yes. All API keys are encrypted with AES-256-GCM server-side. We never return secrets to the browser. Your scan data is stored in your Supabase project and never shared.
Can I cancel anytime?
Yes. No contracts, no fees. Your plan downgrades to Free at the end of your billing cycle. You keep all your data.
What happens when I run out of prompts?
Remove prompts you no longer need and add new ones. The limit is total active prompts per business, not a monthly cap.
How long does a scan take?
About 2 minutes for a full scan (10 prompts x 3 models). Free plan scans weekly. Starter and above scan daily. Growth and Agency get real-time scanning. Multi-run averaging multiplies this by the run count.
Can I export my data?
Yes. Export prompts, responses, and metrics as CSV or PDF from the Chats, Prompts, and Trends tabs. API access available on Pro and above.
What is Google AI Overview tracking?
Google AI Overviews are summaries shown at the top of Google Search results. Launch At Dawn detects whether your brand appears in these overviews, what position you hold, and which sources are cited. This data is shown as the AIO Coverage KPI on your dashboard.
How does GA4 integration work?
You connect your Google Analytics 4 property by adding our service account as a Viewer. We read sessions, engaged sessions, conversions, and AI-driven referrals. This data is displayed alongside visibility metrics in the Overview, Trends, ROI Calculator, and Executive Report.
What is the viewer role?
Viewers have read-only access to dashboards, trends, reports, and the audit log. They cannot run scans, edit settings, or modify data. This is ideal for sharing dashboards with clients or stakeholders without giving them write access.
What is multi-run averaging?
LLM outputs vary between runs. Multi-run averaging runs each prompt 2-5 times per scan and averages the results for more stable metrics. It's especially useful for tracking small changes and comparing trends week-over-week.
Can my team leave comments on scan results?
Yes. Admins and Members can add comments to any scan response — useful for flagging hallucinations, noting competitor moves, or tracking fix progress. Viewers can read comments but not add new ones.
Laudly — Testimonial Collector
Laudly is our social-proof product: a UGC testimonial collector that turns customer good words into a ratings wall, an embeddable widget and schema markup that Google and AI engines read. The brand is ours, the infrastructure ships inside the Launch At Dawn platform (single business record, single cloud project), and the storefront lives at /testimonials.
Collect
Every business gets an unguessable collect link /t/[token]. Customers submit text or video from their phone — no account needed.
Moderate
Submissions queue as pending. Approve, hide or delete, and pin the ones you love as featured. Consent is captured on every submission.
Display
Approved items appear on the gallery wall and through the one-line embed script — plus Review/Testimonial schema for richer search results.
Use it on any page you want social proof on: pricing, services, case studies — or a client’s site, since agencies can manage walls per business. The collect flow is:
Grab your collect link
Each business in the platform has a token. Share /t/[token] in a follow-up email, invoice, or QR on a receipt.
Customers submit in seconds
Name, role, rating 1–5, and free-form text — or a short video. Consent checkbox required. No login.
Approve in the moderation queue
Status flips pending → approved (or hidden). Mark genuinely great ones as featured to anchor the wall.
Embed the wall
Drop the script tag https://www.launchatdawn.com/embed/script/p.js on your site, or point to the hosted wall at /wall.
Plans (storefront gate = waitlist)
Free $0 (3 approved, powered-by badge, no embed) · Starter $19/mo (25, embed + schema) · Pro $59/mo (100, video, remove badge, LLM clean-up) · Agency $149/mo (unlimited, white-label). Billing is not live yet — capture interest on the waitlist form at /testimonials#waitlist, then wire Stripe per plan.
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